Ryan Merket’s Blog

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NBC Direct Launches

November 10th, 2007 · No Comments

NBC DirectNBC announced their video download site, but they forgot one thing — other browsers and operating systems. Huge mistake.

Hey NBC, I hate to break it to you but not everyone uses Windows or Internet Explorer 6. Smooth move.

How do they ever expect to compete with iTunes when they are not even hitting Apple’s own market? If NBC really wanted to hit Apple where it hurts, they would encode all their videos in the new Flash video (H.264), give away the videos free to steal Apple’s market, and offer tools to convert the videos to the iPod. Do that for a few months and then slowly introduce monetization.

Instead, what NBC has is the Apple faithful rolling their eyes at their attempt at online video and Apple laughing hysterically.

Tags: Media

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