Ice cream giant Baskin-Robins created a Facebook event to help promote their 31 cent scoop night. The lucky night is on April 30th, mark those hCal enabled calendars.
I think what is really interesting here is that Baskin-Robbins is utilizing the already existing Facebook functionality to promote their campaign. They didn’t need to go to any […]
Entries Tagged as 'Social Media'
Baskin-Robbins harness Facebook’s Events application for campaign
April 17th, 2008 · No Comments
Tags: Advertising · Facebook · Media · Social Media